Travel for a New Era
Small Spaces Lead to Big Experiences
A Corporate Test Study in Millennial Travel Trends
Starting with a name and an idea, Spaces was a thesis project from founder Jackson Zeitlin, executed as a study in brand development for Marriott International. As Millennials find themselves with a new level of disposable income, it was time to take a look at how their travel habits compared and differed from previous generations. The result was Spaces. A community oriented brand, with a focus on local social engagement, convenience, and exploration of the destination.
Features of this new brand included group and co-living room arrangements, travel and guide services as part of the stay, and on-site event planning that brought the experience and social design of a local hostel to the service and quality of an internationally branded hotel chain.
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